This Slim-Fast ad is meant to make you think you have to lose weight and be slim for your wedding. On the wedding cake is the bride and groom cake topper. The woman is obviously the one that needs to slim down because she has fallen through the cake. This is just saying, “Yeah, all you brides better start drinking some slim fast and slim down before you are the fat bride walking down the aisle.” The groom is bending over to help her out of the whole she is in. I can just see this meaning that men are strong and can left big heavy things, like a fat bride. The logo on this ad is “Need to lose a little weight before your wedding?” What I want to know is why is it the bride that needs to lose weight? Why isn’t it the husband that needs to slim down? Society is constantly telling women that their bodies are not perfect and that we need to change something, how often are they telling men to change? I see this ad as saying women are the ones that have to change not men.
There a lot of things that I do not like this ad. For one the woman is the one that has fallen into the cake showing that she is the one that needs to slim down. Second it makes it seem like women are the only ones that ever need to lose weight. I think it is just cruel to represent needing to lose weight before your wedding by making the bride’s cake topper fall into the cake. “Advertisers targeting women are consumers subscribed to very limited notions of what constitutes femininity (i.e., dependency, concern with beauty, fixation on family and nurturance, fear of technology), and consequently “feminine” buying products” (pg158 of the text). Advertisers think of woman as only wanting to buy items that will make them beautiful or help them with the family. Slim fast is used to make you slim and therefore beautiful.
This ad just shows that men have more power in society. It is the women that are being made fun of and not the men. It is a woman being told to lose weight not the man. Also, women are being told that before a man is going to marry them that they have to slim down. For all of the above reasons I do not think it is a persuasive ad. I think it is mean and demeaning to women.